Diamond Tree Accounting Inc.

Diamond Tree Accounting Inc. is an accounting firm that is located in Barrie and Orillia. They came to us looking to update their digital brand and move to a more user-friendly content management system.

website layout

Ease of use: One of the major changes we wanted to address was the user flow. During the redesign, we paid special attention to improving the call to actions and we condensed some of the services under one umbrella. We did this so we could remove unnecessary pages, this made the website leaner and easier to navigate for the user.

Ability to modify content: Diamond Tree’s old website was built using Drupal. Now nothing against Drupal but it can require some technical ability with its previous versions. What we did was moved them to a WordPress website and customized the backend so that they could manage any new content or images on their own.

Optimized Content: With mobile traffic becoming the main source of traffic for websites, it is important to make sure that your website is optimized for that type of traffic. With that in mind, we compressed all the media files that were used and minimized all the code that we could in an effort to bring down the overall size of the website.

tablet design
laptop design

Responsive Design: Diamond Tree’s previous website had quite a few mobile issues. This was understandable since it had been a while since they upgraded their website.

Just like we do for all our websites, we make sure that our partner’s websites are accessible on all devices. In fact, it is one of the areas we focus on first when creating the initial design.